About the Course :
Our Digital Marketing course is designed to give you great learning
experience with classroom discussions, video material and presentations.
At the end of the course you will be able to
Topics Covered :
Digital Marketing and its Importance
• What is Digital Marketing?
• Why Digital Marketing Matters?
• Differences between digital marketing and traditional marketing
• Analyzing latest industry trends in digital marketing
• Planning and executing various digital marketing strategies
Search Engine Optimization
• SEO Overview
• Keyword Research and Analysis
• On page Optimization
• Off-Page Optimization
• Local Search Optimization
• Web Analytics Tools
Search Engine Marketing
• Understanding Google Adwords tool
• Improving click through rates
• Improving sales and leads
• Bing Search Marketing
Social Media Marketing
• SMO Overview
• Social Media Tools
• Facebook Marketing
• Linkedin Marketing
• Pinterest Marketing
• Twitter Marketing
Who should attend :
Anyone interested in Digital Marketing
Pre-requisites :
No Pre-requisites
What you need to bring :
Scribbling Pad
Key Takeaways :
At the end of the course you will be able to
Learn advanced skills and practices of digital and data-driven marketing, along with analysis and evaluation.
Organize and manage digital marketing strategies for your business while taking budget and target audience into consideration.
Improve your ability to analyze and measure different marketing channels to measure ROI for your business.